The Advertising Research TWG in particular sets out to consolidate a European forum for advertising research in the field of communication and media research.
Guided by the ideal of a free, rational, diverse, engaged and, socially just Europe, the Advertising Research TWG is explicitly oriented to reflect the cultural variety and the variety of traditions in the history of thought, scholarship and science.
It recognises the development of a common European agency as highly desirable for the furthering of the activities that go under the name “Advertising Research”. The TWG’s policy aims to develop, coordinate and implement an infrastructure for joint foundational research, communication, discussion and the support of early career researchers.
Chair: Guido Zurstiege (University of Tuebingen, Department of Media Studies, Tuebingen, Germany)
Vice Chair: Tino G. K. Meitz (University of Tuebingen - Department of Media Studies, Tuebingen, Germany)
Vice Chair: Ivana Modena (Sustainability Management School, Gland (VD), Switzerland)