Advertising Research TWG conference

The first symposium of the Advertising Research Temporary Working Group, to be held in the German city of Tubingen on 14-15 June 2012, welcomes contributions that will address a variety of research perspectives.

Event cover

Object of this inaugural symposium is a synoptic view of the current status of advertising research in communication and media research on an international level.

Advertising has been appreciated as a growing domain within the field of communication and media research. Obviously, the assumption that advertising is one of the driving forces within western media systems can be called a mainstream topic within communication studies. Yet, research concerning this mainstream topic is still lacking orderly continuity as well as a systematic approach within the field of communication and media research.

From this vantage point the symposium addresses research areas, ranging from advertising communicators, media, messages, to audiences, and effects.
What are the challenges of advertising and its research in the 21st century?
What might be the USP of communication and media scholars’ advertising research?
Which kind of origins mark communication and media scholars’ point of departure?
What are key differences and similarities related to advertising research in Europe?

Guidelines for Contributions
This symposium will consider both theoretical and empirical papers in form of abstracts for double blind peer reviews. The conference also welcomes panel proposals consisting of 4 presentations.

Authors should provide a 500-words abstract for a single paper proposal. Please note the author names and affiliations on an extra cover sheet followed by an anonymised abstract page.

In all cases the panel proposals should consist of a panel abstract (500 words), in combination with abstracts for each of the individual presentations (500 words).

Complete panel proposals only – consisting of 4 papers and a panel abstract – are considered for presentation. No more or less than 4 presentations should form a panel proposal. The proposals should indicate a panel chair or respondent.

All contributions should be submitted electronically in Microsoft Word, Rich Text Format, or PDF format to:
submission@advertising-research.org

Submitted abstracts preferably conform to APA 5th reference style.

The conference language is English.

Important Dates
Submission deadline for abstracts (paper and panel proposals): 15 January 2012, 24.00 CET

Notification of acceptance (paper and panel proposals): 15 February 2012

Conference Registration and Reception: 13 June 2012

Conference Days: 14 -15 June 2012

> Download the call for papers in pdf format (142 kb)

> Visit the conference website