ECREA roundtable at IAMCR 2010 conference

ECREA, in conjunction with the IAMCR Section on Audience Research, will be hosting a roundtable on ‘The future of audience research’ at the forthcoming 2010 IAMCR conference in Braga.

The Arcada, Braga

The session, convened by ECREA's Vice President Nico Carpentier, will take place on 21 July (14.30-16.00) in the context of the IAMCR 2010 conference that will be held between 18 and 22 July 2010 in the Portuguese city.

The session will include presentations by:

- Brian O'Neill (Dublin Institute of Technology) Institutional and critical perspectives on audience representation

- Virginia Nightingale (University of Western Sydney) On Media-active Audiences: Welcome back to the future!

- Paula Cordeiro (Technical University of Lisbon) Audience studies and survey strategies for radio: the influence of technology and listener reconceptualisation

Birgit Stark (Austrian Academy of Sciences) ‘Ch…Ch...Changes. Media Convergence and Implications on Future Directions of Audience Research

Annette Hill (University of Westminster) The audience is the show

Further information on the event are available on the IAMCR 2010 conference website.