October 17-19, 2025
Cairo, Egypt
Deadline: July 20, 2025
In today’s high velocity digital media markets and accelerating AI revolution, competence in management and leadership are critical success factors. It is especially important to develop mastery in leveraging creativity as a strategic resource for strengthening competitive advantages in company processes, products, market relationships, and business models. The complexity of digital disruption makes innovation and creativity a necessity for long-term sustainability. Company success requires competencies in emerging digital technologies and fostering organizational cultures that encourage experimentation, agility and respect for ethical responsibilities. Strategic managers are challenged with demands to rethink orientations, practices, and structures, to redesign business models, and to boost productivity by improving efficiencies that can be gained by harnessing AI technologies. Doing so raises ethical and legal issues pertaining to intellectual property rights and managing human creativity.
The International Media Management Academic Association (IMMAA) invites submissions for its 19th Annual Conference, hosted by The American University in Cairo (AUC), October 17–19, 2025. Join global scholars and industry leaders to explore “Managing Innovation and Creativity for Sustainability in Media Companies” in the dynamic setting of Cairo, Egypt. Read full call for papers here (www.immaaegypt.com)
KEY THEMES
Topics include (but are not limited to):
- Innovation in media management theory/practice
- AI-driven business analytics & ethical frameworks
- Leadership for creativity and organizational agility
- Evolving media business models & market strategies
- Cross-cultural management challenges
- Media policy, regulation, and sustainability
- Advances in advertising, marketing, and digital tech
IMPORTANT DATES
- June 20, 2025: Abstract/panel proposal deadline
- July 7- August 7, 2025: Acceptance notifications
- July 7 – Sept 15: Early registration
- Oct 17–19: Conference dates
Keynote Speakers:
Charlie Becket: Director of Polis and the Polis/LSE JournalismAI project, London School of Economics;
Edson Tandoc: Associate Chair, Research and Strategy; Professor, Wee Kim Wee School of Communication and Information, Nanyang Technological University, Singapore.
Noha Mellor: Media Professor at the University of Sharjah, UAE.
SUBMISSION GUIDELINES
Papers: Extended abstracts (750–1,000 words) outlining focus, methods, and relevance to media management.
Panels: 300-word proposal + 300-word abstracts per presentation + panelist bios.
Submit via email to: immaaegypt2025@aucegypt.edu (Double-blind peer-reviewed).
REGISTRATION FEES
Early registration:
- Faculty/Researcher: €70–270
- Grad Student: €50–150
Late registration:
- Faculty/Researcher: €120–320
- Grad Student: €100–200
Discounted rates for global participation. Full details on conference website.
WHY ATTEND?
- Engage with cutting-edge research and industry insights.
- Network in Cairo—home to the Pyramids, Nile cruises, and a vibrant cultural scene.
- Hosted by AUC, a leading MENA institution with world-class facilities.
LINKS & CONTACT
Join us to advance media management scholarship amid Cairo’s historic wonders!
